Value of Social Media
Today, it's a given that firms will engage with their customers on social media platforms, but what's the return on their marketing investment? Marketers need evidence linking social media spending to consumer engagement and, ultimately, to brand sales.
Social Media IntelligenceJan 22, 2014
Wendy Moe, University of Maryland
Wendy Moe of University of Maryland discusses recent findings on users’ online social media behavior at MSI conference "Social Media and Social Networks: What Are They Good For?" held in Boston, MA on December 3-4, 2013.
Beyond Likes and Tweets: Marketing, Social Media Content, and Store PerformanceDec 31, 2013 Koen Pauwels, E. Craig Stacey, and Andrew Lackman, 2013, 13-125
Analyzes the short-term and long-term effects of social media word-of-mouth conversation content on physical store and online store traffic for a major clothing retailer, using vector autoregression (VAR) model.
How Social Media Drives Brand Engagement and SalesDec 20, 2013
With two years of Twitter data, researchers connect the dots to consumer engagement and brand sales.
Mining the gold of social TV dataNov 26, 2013
University of Pennsylvania’s Shawndra Hill has conducted some of the first academic studies that link social media strategies to online content and sales in real time.
The Surprising Social Benefits of Digital Content InteractionsNov 20, 2013
Interacting with others in social media makes people feel more connected to others, and recent research by George Washington University professors Donna Hoffman and Thomas Novak shows that interactions with digital content can have a similar effect.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.