Robert Kozinets Reviews Journal “Must Reads” from 2013Jan 13, 2014
We asked our Academic Trustees to recommend journal articles published in 2013 that are particularly relevant to marketers. Robert Kozinets is Professor of Marketing at York University’s Schulich School of Business.
Jacob Goldenberg Reviews Journal “Must Reads” from 2013Jan 13, 2014
We asked our Academic Trustees to recommend journal articles published in 2013 that are particularly relevant to marketers.Jacob Goldenberg is Professor of Marketing at the Arison School of Business Administration at IDC.
MSI Academic Trustees Review Journal “Must Reads” from 2013Jan 10, 2014
MSI Academic Trustees offer their recommendations and thoughts on journal articles published in 2013 that marketers should read.
How Social Media Drives Brand Engagement and SalesDec 20, 2013
With two years of Twitter data, researchers connect the dots to consumer engagement and brand sales.
What Happens When Online Resellers Use Brand Trademarks?Dec 20, 2013
Firms can benefit from marketing “spillovers.”
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.