Marketing Topics

Mobile Marketing

Can marketers realize mobile’s potential for brand growth?  Mobile device users create an electronic trail of data that lends itself to modeling and analysis and thus, to more effective marketing. U.S. mobile ad spending is forecast at $10.3 billion by 2016, fives time the 2012 spend.

At the same time, mobile devices and services shift the balance of power between firms, retailers, institutions, and individuals. People are deeply attached to their mobile devices, and marketers need to understand whether and how they want to engage with brands on mobile platforms.

 

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