Jacob Goldenberg Reviews Journal “Must Reads” from 2013Jan 13, 2014
We asked our Academic Trustees to recommend journal articles published in 2013 that are particularly relevant to marketers.Jacob Goldenberg is Professor of Marketing at the Arison School of Business Administration at IDC.
MSI Academic Trustees Review Journal “Must Reads” from 2013Jan 10, 2014
MSI Academic Trustees offer their recommendations and thoughts on journal articles published in 2013 that marketers should read.
Product Ideation in Social NetworksJul 1, 2013 Andrew T. Stephen, Peter Pal Zubcsek, and Jacob Goldenberg, 2013, 13-112
In six experiments, investigates the role of network structure in determining whether online crowdsourcing leads to more-innovative or less-innovative ideas.
Beyond the Product: Designing Customer ExperiencesIñigo Gallo and Jolie Matthews, 2013, 13-301
Summarizes the proceedings of MSI's conference, "Beyond the Product: Designing Customer Experiences," held at Stanford University on February 19-20, 2013.
Channeling the Power of MillennialsDec 12, 2012
Two facts about millennials are front and center for marketers: they make up nearly 25% of the U.S. population, and nearly all are social network users. At MSI’s November 2012 Trustees Meeting, Ross Martin, EVP Viacom Media Networks, Scratch, talked about channeling the power of millennials in new ways.
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