Conferences

• Beyond the Product: Designing Customer Experiences

  Iñigo Gallo and Jolie Matthews, 2013, 13-301

  Summarizes the proceedings of MSI's conference, "Beyond the Product: Designing Customer Experiences," held at Stanford University on February 19-20, 2013.

• Big Data

  Joseph Davies-Gavin, Clarence Lee, and Lingling Zhang, 2013, 13-300

  Summarizes the proceedings of MSI's conference on "Big Data," held at the Massachusetts Institute of Technology, Cambridge, on December 4-5, 2012.

• Retailing in a Global, Multi-Channel World

  Denise Dahlhoff and Pavel Kireyev, 2012, 12-302

  Summarizes the proceedings of MSI's conference, "Retailing in a Global, Multi-Channel World," co-sponsored with the Wharton School’s Jay H. Baker Retailing Center and the Fashion Institute of Technology, held June 20–21, 2012, in New York City.

• Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior

  Lijia (Karen) Xie , 2012, 12-301

  Summarizes the proceedings of "Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior" cosponsored with Wharton Customer Analytics Initiative, on February 27-28, 2012, in Philadelphia, Pennsylvania.

• Marketing Communication in a Digital World

  Shubhranshu Singh and Randy Stein, 2012, 12-300

  Summarizes the proceedings of MSI's conference, "Marketing Communication in a Digital World," held October 4-5, 2011, in Berkeley, California.