Conference Summaries
All Summaries
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Beyond the Product: Designing Customer Experiences
IƱigo Gallo and Jolie Matthews, 2013, 13-301Summarizes the proceedings of MSI's conference, "Beyond the Product: Designing Customer Experiences," held at Stanford University on February 19-20, 2013.
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Big Data
Joseph Davies-Gavin, Clarence Lee, and Lingling Zhang, 2013, 13-300Summarizes the proceedings of MSI's conference on "Big Data," held at the Massachusetts Institute of Technology, Cambridge, on December 4-5, 2012.
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Retailing in a Global, Multi-Channel World
Denise Dahlhoff and Pavel Kireyev, 2012, 12-302Summarizes the proceedings of MSI's conference, "Retailing in a Global, Multi-Channel World," co-sponsored with the Wharton School’s Jay H. Baker Retailing Center and the Fashion Institute of Technology, held June 20–21, 2012, in New York City.
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Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior
Lijia (Karen) Xie , 2012, 12-301Summarizes the proceedings of "Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior" cosponsored with Wharton Customer Analytics Initiative, on February 27-28, 2012, in Philadelphia, Pennsylvania.
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Marketing Communication in a Digital World
Shubhranshu Singh and Randy Stein, 2012, 12-300Summarizes the proceedings of MSI's conference, "Marketing Communication in a Digital World," held October 4-5, 2011, in Berkeley, California.