Competitive Strategy in the Age of the Customer
Josh Bernoff, Senior Vice President, Idea Development, Forrester Research, Inc.
Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery are no longer sufficient. In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers. Successful companies will become customer-obsessed, investing in four priorities: real-time customer intelligence, customer experience, sales channels, and useful content.
Related Conference:
Apr 11 – 12, 2013Board of Trustees Meeting: Building Trust in a Digital Age [Spring 2013]
To access presentation materials, you must login or register for full access.
3 WAYS to GET CONNECTED
Business
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Academic
Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.
Public
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.