Past Conferences
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Nov 13 – 14, 2014
The Ritz-Carlton, Chicago, IL
Board of Trustees Meeting: Marketing Talent and Its Impact on the Organization [Fall 2014]
Marketing is an ever-changing field that places heavy demands on even the best and the brightest. Identifying and cultivating the right talent is an important priority for all marketing organizations. This conference will address how to develop marketing…
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Sep 18 – 19, 2014
W Hotel, Boston, MA
Immersion 2014
Continuing the tradition, Immersion 2014 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest…
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May 15 – 16, 2014
Rosewood Crescent Hotel, Dallas, TX
Marketing in a Multi-Channel and Multi-Screen World
Digital technology is revolutionizing channels every bit as much as it is revolutionizing marketing communications. Firms must decide on the optimal integration of retail and wholesale channels and direct channels (own physical and online stores) as well as…
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Apr 10 – 11, 2014
Taj Hotel, Boston, MA
Board of Trustees Meeting: The Marketing Research and Analytics Revolutions [Spring 2014]
New technologies and creative thinking have converged to produce a host of new methods to study and understand consumer/customer behavior. This conference brings together some of marketing’s most-admired scholars and thought leaders to share the latest…
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Feb 11 – 12, 2014
Charleston Place Hotel, Charleston, SC
Brands in the Balance: Managing Continuity and Change
Strong brands are vital for success for firms and organizations. What constitutes good brand marketing, however, has dramatically changed in recent years. In the face of a digital revolution and other major changes in the marketing environment, marketers must…
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Dec 12, 2013
Webinar
The Rise of Big Data Analytics for Marketing
VIEW VIDEO OF WEBINAR Big Data is transforming how organizations market and sell products, solutions, and services. According to a recent study by McKinsey & Company, big data and improved analytics can help marketers drive as much as $200 billion in new…
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Dec 03 – 04, 2013
Langham Hotel
Social Media and Social Networks: What Are They Good For?
Social media is transforming our view of marketing communications. We liked to think once that marketers directed discrete campaigns by turning media budgets on and off, but today we see that marketers are players in a continuous flow of engagement on and…
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Nov 14 – 15, 2013
Mark Hopkins Hotel, San Francisco, CA
Board of Trustees Meeting: Managing for What Comes Next [Fall 2013]
What’s around the corner, and further ahead, for marketing? Marketing’s future role may be less about reducing risk by narrowing options to those “most likely to succeed” and more about expanding options to enable flexible responses.…
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Oct 29, 2013
Webinar
Mobile CPG Shopper Engagement: Recent In-Market Results
MSI is pleased to announce the third webinar in MSI M2M series: a lunchtime presentation by Catalina on Mobile CPG Shopper Engagement: Recent In-Market Results. In 2012 worldwide mobile device shipments were five times higher than PCs (desktops and…
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Sep 24, 2013
Webinar
Why Consumer Collaboration Is Key in Business
MSI is pleased to announce the second webinar in MSI's M2M series: a lunchtime presentation by Communispace on Why Consumer Collaboration Is Key in Business. Businesses have an intimacy problem. We’re afraid of getting close to consumers, of having a…