MSI roundtables are organized to provide forums for marketers from MSI member companies to discuss tactical and strategic challenges and opportunities with peers in “real time.” These groups are made up of 10 or so members from noncompeting companies, who meet approximately twice a year to discuss issues identified by the group. Participants set the agenda and meet (usually at rotating corporate locations) to exchange ideas and perspectives. These groups provide an invaluable opportunity to tap into MSI’s unique network of marketers and academic experts.
Interested in Participating?
Please call or email Kate Murphy, Manager of Member Engagement (email@example.com or 617.491.2060) to get involved, suggest topics, or refer representatives from your organization.
Current Roundtable Topics
Advanced Analytics, Tools & Techniques
This group is for serious marketing scientists who want to discuss latest modeling tools & techniques. Potential topics include: attribution modeling, measuring touch points.
Potential topics include: integration of marketing & other functions within the organization, approach to digital marketing for B2B, customer relationship management, partnerships & alliances.
Recent topics have included: organization of the insights function, issues in communicating and embedding insights within the organization, techniques for synthesis of findings, building consulting skills within the insights function, how the marketing research function is evolving.
Consumer Insights 2
Recent & potential topics include: the use of social media for consumer insights, managing insights within the organizations, brand affinity & brand connection, updates in modeling & metrics.
Consumer Insights 3
Potential topics include: organization of the insights function, issues in communicating and embedding insights within the organization, techniques for synthesis of findings, building consulting skills within the insights function, how the marketing research function is evolving, the use of social media within the insights function.
Recent topics have included: successes and challenges for marketing analytics, resourcing for analytics, communicating and using insights, data visualization, storytelling.
Recent topics have included: how to measure return on marketing education, effectively engaging senior leaders, integrating sales and marketing training, implementing competency models, building great marketers.
Recent & potential topics include: curriculum strategy, new marketing competency models; “Marketing” marketing training/development, organizational structure and career development in marketing, approaches to global learning, digital marketing capabilities, virtual learning, training teams vs. individuals.