Articles

Journal Selections from MSI

To help our members better understand and access that best current thinking in the marketing field, “Journal Selections from MSI”  highlights recent academic work from the top marketing journals. Twice a year, we select articles published in the previous six months that are noteworthy for their managerial relevance and potential to improve marketing practice.

You can browse past issues of “Journal Selections from MSI” and read them online. 

October 2013