About MSI

About the Marketing Science Institute

Founded in 1961, the Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between marketing science theory and business practice. With approximately 70 corporate members and a global network of academics, MSI provides a forum for the exchange of ideas and practices that foster marketing innovation.

MSI programs and activities are guided by a priority-setting process where member company and academic Trustees vote to establish the marketing issues on which they want to encourage academic research. (See the 2012-2014 Research Priorities.)

Trustees meetings and conferences present academic research and managerial viewpoints on those topics. Findings from funded studies and research competitions are disseminated via the web and print to provide new marketing knowledge to marketers operating in a dynamic environment.

Foundational marketing concepts and research streams have roots in MSI-supported research, among them marketing orientation, brand equity, marketing ROI, and new product development. As the marketing domain grows more complex, MSI provides thought leadership to forward-thinking marketers and scholars interested in the pragmatic problems faced by the marketing profession today.

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